Crawler tools provide constant tracking and collection of data from internet platforms to organize unstructured and fragmented information into systematic data. Data analysts can then analyze, interpret, and present data.

Internet trends are determined using content such as text, mood, and preference on internet platforms to establish marketing strategy based on the preferences of the target audience. Content is developed for different segments to generate a combined effect from different platforms such as social communities, forums, and internet media.

Create issues or link current issues with products or brands. Manipulate causes to resonate with consumers and bring out the brand or product's core value as a focus of cause-related marketing.

Cleverly use new media through placement content, advertising, and other campaigns to conduct segment marketing and spread word-of-mouth so that customers who approve of your brand or product become brand ambassador for promoting events and spreading word-of-mouth.

Collect market feedback to analyze and reflect on the performance of campaigns, and conduct detailed impact analysis of consumer reaction to issues on various platforms. Develop new marketing strategies and solutions to optimize costs using the results of data analysis.