Google Ads and Youtube - 潮網科技 Wavenet Technology

Google

Google encompasses services such as internet search, cloud computing, and advertising with over 1 billion users across their 6 major products including Youtube, Android, and Google Search. Google Ads includes a display network and multimedia ad display network. The latter covers more than 3 million websites and can reach more than 95% of all internet users. Google's massive user base offers the advantage of text, image, or video ads that can be exposed to Target Audience when they use search, browse websites, or use applications.

Google Features

0 billion

Global volume of 100 billion searches each month

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of Google Search is viewed on mobile devices

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unique monthly visitors (approx.) visit Google websites each month

01

Google Search Network

Consists primarily of text, merchant information, shopping, image, and video ads in search results. Targets consumers who are currently shopping for specific products or services. When they search keywords or relevant terms, ads will be displayed next to the search results.

02

Google Display Network

Google Display Network includes Youtube, Blogger, Gmail, partners, and millions of websites. Diverse ad formats such as text, images, video, and interactive multimedia are used to capture the TA’s attention.

03

Cross-screen cross-platform・precision marketing

Advertisers can select options such as region, date, time slot, device, and target audience or designate your ad to be displayed on specific webpages, online videos, games, apps, or mobile websites. Irrelevant websites can be blocked to ensure that your ads do not appear in inappropriate places.

04

Digital footprint, retargeting

By integrating information from Google accounts and third-party data, precise user habits can be analyzed to track their digital footprint from browsing websites or searches. Target customers who have visited certain websites to segment and retarget customers who are considering, repeat customers, existing customers, and leads.

Powerful Partner DoubleClick

DoubleClick Bid Manager (DBM) links over 40 global ad exchange platforms that span desktops, tablets, mobile web pages, and app display networks. Exposure can reach as high as 144 billion in a single day, displaying ads when consumers search for specific products, services, or read relevant articles and websites. DoubleClick provides a real-time exchange market and instant bidding functionality to enhance the advertising advantage of Google AdWords and create limitless opportunities by reaching more of your target audience.

Share Unlimited Creativity in YouTube Videos

YouTube is the world’s largest video-sharing platform with more than 1 billion users, approximately 1/3 of the world’s internet population. YouTube users around the world watch more than 100 million hours of video on the site daily with a total view count of over several billion. There are 3.5 times more unregistered visitors compared to active users. This differs from the concept of registered users in other social media platforms and enables advertisers to reach even more potential customers!

YouTube Advantage

YouTube is provided in 76 languages (95% coverage of the internet population)
80% of views come from regions outside the U.S.
Each viewing session on YouTube lasts on average more than 40 minutes
Compared to the previous year, total hours viewed on mobile devices grew by 100%
75% of users watch videos for entertainment, 41% watch for learning
Monthly visitors in Taiwan has approached 10 million, accumulating monthly views of 720 million