Criteo

French advertising platform Criteo focuses on the field of "e-commerce" by performing AI big data analytics of over 1.9 billion user devices across the world for "pinpoint targeted" ad displays. Dynamic personalized ads are utilized based on a comprehensive real-time 360º awareness of user behavior to expose ads to user groups that are most likely to become customers. Solutions provided include "e-commerce brand" and "app download" to increase returning customers, increase retention rate, and maximize customer value throughout their lifespan.

Criteo Features

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global active users

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ratio of precise retargeting to retained customers

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precise expansion of Target Audience

01

New Customer Acquisition Ads

Customer acquisition ads are used to gain new customers. With the advertising advantage of global coverage up to 1.9 billion, Criteo help both markets and merchants to achieve their goals through increased sales and traffic.

02

Dynamic Retargeting Ads

For dynamic retargeting, Criteo's machine learning is used to identify and track users across multiple devices to precisely capture the customer profile of leads and effectively increase order volume and conversion rate.

03

Audience Match Ads

Existing customers are activated through audience match by attracting specific customers back to your website, application, or merchant to increase a customer's lifetime value and retention rate by building a more comprehensive customer journey.

Criteo Engine Performance Results

Using machine learning technology, the engine undergoes more than 30,000 tests annually to assess new algorithms and parameters that optimize the click-through rate/conversion rate/order value/profit of customers.

Criteo

Criteo Commerce Marketing Ecosystem

Criteo provides e-commerce clients with a one-stop solution for the entire customer purchase journey from acquisition, induced conversion, to activating existing customers. The performance of each aspect is optimized through predictive bidding, personalized recommendations, and dynamic creative optimization to achieve marketing goals and help brands find even more new customers while increasing retention rate.

Comprehensive App Marketing Solution

The dedicated app of a brand plays a critical role in the marketing channel. Compared to the official website, the app represents a more precise target audience. According to statistics, customers spend 6X more time on an app compared to a webpage and exhibit a 14X conversion rate; therefore, Criteo also released a one-stop solution for app downloads. The solution helps brands or games maximize the lifetime value of users and effectively increases ROI and conversion rate!

How Criteo Ads Work

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